Alright men (and ladies), Schick® has created another new razor: the handle is made from 100% recycled plastic, and the packaging is made from 100% post-consumer paper. The Schick® Xtreme3® Eco™ is a disposable razor manufactured and shipped out of the company’s 99.9 percent landfill-free facility in Milford, CT. Schick® estimates they’ll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
“We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave,” said Suma Nagaraj, brand manager for Schick Xtreme3®. “At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve — creating this product was the next step in our journey.”
“For many years we wanted to launch a more sustainable razor,” said Mike O’Malley, director of program management and sustainability for Schick®. “We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment.”
Schick® Xtreme3® Eco™ is currently available for both men and women at selected stores with wider, national distribution in April. To coincide with Earth month, Schick® Xtreme3® is partnering with eco-conscious celebrity-couple, actress Amy Smart and HGTV’s Carter Oosterhouse to launch a contest that challenges consumers to reuse common disposable items and reduce waste by creating a functional item out of recycled materials.
Here’s a big toast to Schick® for Doing A bit Better for all of us!